Date: May 2017
Publisher: G3ict and World Enabled
IT Accessibility and Digital Inclusion are concepts that have been widely developed in research and practice domains over the past decades. You may be convinced of the need to adopt accessible procurement practices yourself, but what if you need to make the case to people who haven’t yet been introduced to the potential benefits of adopting more inclusive public procurement? This guide provides pre-prepared statistics, arguments, and other messages that can be used as the basis of a compelling case to decision makers.
The guide is structured around the general stages of any communications strategy, including setting goals, developing key messages, identifying communications channels, strategy, enlisting allies, and evaluating outcomes.
The guide was developed as part of the ‘Smart Cities for All’ project, but it is also applicable to work at all levels of government, from national to local.